MMA Smarties EMEA Awards

Honoring innovation, creativity and success in mobile marketing.

Cheetos: Mustache

Selected Golds 2020

Cheetos: Mustache

Brand
Cheetos
Agency
OMD
Country
Turkey

Cheetos launched an interactive mobile video ad to promote its latest moustache-shaped product in Turkey.

Coca-Cola

Coca-Cola: Support Your Locals with DCO

Brand
Coca-Cola
Agency
CARAT
Country
Turkey

Coca-Cola supported local restaurant re-openings in Turkey amidst the COVID-19 pandemic by launching a targeted digital banner campaign that notified people nearby when restaurants opened.

KFC goes TikTok

KFC goes TikTok #DoTheColonel

Brand
KFC
Agency
Butter
Country
Germany

KFC raised brand awareness in Germany with a TikTok hashtag dance challenge.