Cannes Creative Strategy Lions

Celebrating how strategic planning can redefine a brand

Browse latest winning case studies

About the Awards

The Creative Strategy Lions celebrate the idea behind the idea, how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture.

The most recent Lions were announced at the Cannes International Festival of Creativity in June 2019 and all the winning cases studies are available to read here on WARC.

Read WARC's coverage of the 2019 Cannes Lions festival

Watch the 2019 WARC in Cannes talks

Find out more about Cannes Lions International Festival of Creativity

Discover insights from the Creative Effectiveness Lions

Cannes Lions International Festival of Creativity logo

Grand Prix

Volvo Cars

Volvo Cars: The E.V.A. Initiative

Brand Volvo
Agencies Forsman & Bodenfors / Mindshare
Advertiser Geely
Country Global

Volvo launched the E.V.A (equal vehicles for all) initiative globally to encourage the sector to take automotive safety seriously for all people.

The brand made crash data research and proprietary knowledge behind its safety innovations public for all to download, including competitors, to push for equal safety.

The campaign ran in more than 70 countries, reaching over 55 million people and leading to over 10,500 downloads of its safety documents.



Ruavieja: The Time We Have Left

Brand Ruavieja
Agencies Leo Burnett Madrid / Mediacom Spain
Advertiser Pernod Ricard
Country Spain

Ruavieja, an alcoholic digestive liquor from Pernod Ricard, created a tool that predicted how much time people had left together in a film that encouraged brand recognition.

Libresse/Bodyform: Viva La Vulva

Bodyform/Libresse: Viva La Vulva

Brand Bodyform/Libresse
Advertiser Essity
Countries Denmark / Finland / Sweden

Libresse increased market share in Scandinavia by launching Viva La Vulva, a lip sync video that encouraged women not to be ashamed and to love their vulvas.

Canadian Down Syndrome Society: Endangered Syndrome

Canadian Down Syndrome Society: Endangered Syndrome

Brand Canadian Down Syndrome Society
Agencies FCB Toronto / UM Toronto
Advertiser Canadian Down Syndrome Society
Country North America

The Canadian Down Syndrome Society (CDSS) created the Endangered Syndrome video campaign to get people with Down syndrome put on the endangered species list.


Kingo Energy: Turning lives on

Brand Kingo Energy
Agency Ogilvy Guatemala City
Advertiser Kingo Energy
Country Guatemala

Tesco: Unforgettable Bag

Brand Tesco
Agency Grey Malaysia
Advertiser Tesco
Country Malaysia

Back Market: Refurbished Tweets

Brand Back Market
Agency BETC
Advertiser Back Market
Countries France / United States

Aeroméxico: A World Without Borders

Brand Aeroméxico
Agencies Ogilvy Bogotá / Ogilvy Mexico City
Advertiser Aeroméxico
Country United States

Lifebuoy: #HelpAChildReach5

Brand Lifebuoy
Agencies Lowe Lintas Mumbai / MullenLowe Singapore / MullenLowe SSP3
Advertiser Unilever
Countries Kenya / India / Indonesia


Campaign Against Living Miserably: Project 84

Brand CALM
Agency adam&eveDDB London
Advertiser CALM
Country United Kingdom

Gillette: Handle with care

Brand Gillette
Agency Grey Group London
Advertiser Procter & Gamble (P&G)
Country United Kingdom

Utair: Where You Belong

Brand Utair
Agency Friends Moscow
Advertiser Utair
Country Russian Federation

Nike: Dream Crazy

Brand Nike
Agency Wieden & Kennedy
Advertiser Nike
Country United States

Tommy Hilfiger: Tommy Hilfiger Adaptive

Brand Tommy Hilfiger
Agencies Wunderman Thompson / Possible New York
Advertiser PHV Corp.
Country United States

Samsung Fire & Marine Insurance: Firevase

Brand Samsung
Agency Cheil Worldwide
Advertiser Samsung
Country South Korea

Etat Libre d'Orange: I Am Trash, Les Fleurs du Déchet

Brand Etat Libre d’Orange
Agency Ogilvy & Mather Paris
Advertiser Etat Libre d’Orange
Country France

IKEA: ThisAbles

Brand Ikea
Agencies McCann Tel Aviv / UM
Advertiser Ikea
Country Israel

NRMA: Safety Hub

Brand NRMA
Agency CHE Proximity
Advertiser NRMA
Country Australia

Vicks: Touch of Care India

Brand Vicks
Agency Publicis Singapore
Advertiser Procter & Gamble (P&G)
Country India