Australian Effie Awards

Celebrating the great ideas that achieve real results and the strategy that goes into creating them

Browse latest case studies

About the Awards

The annual Australian Effie Awards, presented by the Communications Council in Australia, recognise the year’s most effective advertising and marketing communications campaigns.

The most recent Awards were announced in October 2020 and all the winning cases studies are available to read here on WARC.

Find out more about the Communications Council

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Beam Suntory

Beam Suntory: How Canadian Club became the boss of summer

Brand Canadian Club
Agency The Monkeys
Advertiser Beam Suntory

Canadian Club directly challenged beer's status as the self-appointed king of the Australian summer with a film and OOH ads that allowed Australians to question drinking beer in summer.

NRMA Insurance

NRMA Insurance: Every home is worth protecting

Brand NRMA Insurance
Agency The Monkeys
Advertiser NRMA Insurance

NRMA significantly boosted its brand value within months in Australia with is campaign Every Home Is Worth Protecting.



#SubtlySponsoredPost: How Samsung overtook Apple in a-not-so subtle way

Brand Samsung
Agency Leo Burnett Sydney
Advertiser Samsung

Aussie Home Loans: How Aussie reignited growth by saving people from mortgage mumbo jumbo

Brand Aussie Home Loans
Agency CHE Proximity
Advertiser Commonwealth Bank

Bendigo Bank: Four big reasons to try number five

Brand Bendigo Bank
Agency AJF GrowthOps
Advertiser Bendigo Bank

KFC: Secret Menu

Brand KFC
Agency Ogilvy Australia
Advertiser Yum! Brands

KFC: Viewer Verdict

Brand KFC
Agency Ogilvy Australia
Advertiser Yum! Brands

Samsung: Microcodes - How a tiny idea generated massive results

Brand Samsung
Agency CHE Proximity
Advertiser Samsung

Sydney Children's Hospitals Foundation: Curing Homesickness

Brand Sydney Children's Hospitals Foundation
Agency CHE Proximity
Advertiser Sydney Children's Hospitals Foundation

Tourism Central Coast: Building a big billion dollar tourism brand through "Little Adventures"

Brand Tourism Central Coast
Advertiser Tourism Central Coast