MENA Strategy Report

Lessons from the WARC Prize for MENA Strategy

Download a free summary


WARC's MENA Strategy Report features five chapters that examine how strategic ideas are growing brands in the Middle East and North Africa. Its insights are drawn from the WARC Prize for MENA Strategy, and put the thinking behind the campaigns in context.

The report is available to WARC subscribers.


Inside the report

The report includes chapters on:

  1. Disruption driving growth
  2. Rethinking gender equality
  3. Powerful local insights unlocking brand growth
  4. Everyday influencers that facilitate business transformation

Also included are summaries of all the winning case studies from the 2018 WARC Prize for MENA Strategy.

Grand Prix winner

Nissan: Camelpower

Nissan won the Grand Prix in the WARC Prize for MENA Strategy 2018 for Camelpower, a campaign that increased perceptions of the brand's off-road line-up by developing a new metric for desert performance.