IAB Europe Research Awards

Celebrating the contribution of research to the development of the digital advertising industry

Browse latest case studies


About the Awards

The IAB Europe Research Awards recognise and celebrate the research projects and the contribution they have made to the development of the digital advertising industry.

The most recent Awards were announced in May 2017 and the winning papers are available to read here on WARC.

Find out more about IAB Europe

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Selected winners

The X that changes the media world

Brand Publicis Media
Award Winner, Advertising Solutions, and Research and Data Innovation

The X that changes the Media World

Moving Pictures - The persuasive power of video

Brand Facebook
Award Winner, Digital Ad Formats

Measurement of new forms of TV consumption

Brand Médiamétrie
Award Winner, Consumer Devices and Highly Commended, Research and Data Innovation

Breakthrough transparency in the online advertising industry

Brand Gemius
Award Winner, Audience Measurement

European Advertising Consumer Research Report 2016

Brand EDAA
Award Winner, Best Use of Research Budget

Measuring the emotional impact on Facebook

Brand OMD Spain
Award Winner, Consumer Attitudes & Behaviour

AdReaction - Engaging Gen X, Y and Z

Brand Kantar Millward Brown
Award Highly Commended, Digital Advertising Formats

AdReaction - Engaging Gen X, Y and Z