Celebrating excellence in market research

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About the Awards

The ESOMAR Awards celebrate excellence in the area of market research with a range of internationally renowned industry awards.

The most recent Awards were announced in October 2016 and the winning papers are available to read here on WARC.

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Best Paper

Kraft Mac&Cheese - The world's largest blind taste test

New Visions: Pushing the frontiers of the eyewear business

Brand Luxottica Group
Agencies Strive Insight

Luxottica, owner of eyewear brands including Ray-Ban and Oakley, needed to understand why consumers in developing economies tended to resist the adoption of corrective eyewear.

A multi-method research project revealed a category interlocked with cultural and social frameworks, a realisation that drove a strategic review of the way Luxottica addressed its local markets.

Selected winners