New Visions: Pushing the frontiers of the eyewear business
Brand Luxottica Group
Agencies Strive Insight
Luxottica, owner of eyewear brands including Ray-Ban and Oakley, needed to understand why consumers in developing economies tended to resist the adoption of corrective eyewear.
A multi-method research project revealed a category interlocked with cultural and social frameworks, a realisation that drove a strategic review of the way Luxottica addressed its local markets.