The DBA Design Effectiveness Awards

Recognising design that has a measurable impact upon business success

Browse the latest case studies


About the Awards

The Design Business Association (DBA) Design Effectiveness Awards recognise impactful, wide-ranging examples of design that have had a tangible and measurable impact upon business success.

The most recent Awards were announced in June 2019 and the winning papers are available to read here on WARC.

Find out more about the DBA

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Grand Prix

Sensodyne

Sensodyne Daily Care Toothbrush

Brand Sensodyne
Agency DCA Design International
Country India

Sensodyne designed a cost-effective toothbrush that used 45% less material than regular toothbrushes to reach rural Indian consumers.

The brand created a toothbrush weighing just 9.4 grams, which still felt like a toothbrush should, but was sold for just 30 rupees.

The design delivered crucial cost savings and led to an increase in sales that meant GSK exceeded initial business delivery forecasts four times over.


Gold winners

Quorn Redesign

Quorn Redesign

Brand Quorn
Agency Bulletproof
Country United Kingdom

Quorn increased brand growth and sales globally by launching a new pack design that featured food photography to tempt consumers.

Loterie Romande

Loterie Romande Platform Redesign

Brand Loterie Romande
Agency Else
Country Switzerland

Loterie Romande redesigned its e-gaming website to create a shuffling site that follows weekly draws to increase visits in Switzerland.

Eleni & Chris Salon

Eleni & Chris Salon Signature Collection

Brand Eleni & Chris Salon Signature Collection
Agency Free The Birds
Countries Norway and Sweden

Eleni & Chris launched its salon professional range of haircare with a branding design that reflected the contrasting personalities of its creators and Scandinavian design.

Calm Harm

stem4: Calm Harm

Brand stem4
Agency HMA
Country United Kingdom

Stem4 launched its Calm Harm app, which was designed in collaboration with teenagers to encourage them to download and get mental health support.

Naked Grouse Rebrand

Naked Grouse Rebrand

Brand The RNLI
Agency Kinship Creative
Country United Kingdom

Naked Grouse designed its packaging and communications around its brand truth of liberation and freedom to promote it as a standalone brand in the UK.

Cruga Biltong

Cruga Biltong

Brand Cruga Biltong
Agency Pearlfisher
Country United Kingdom

Cruga Biltong relaunched its brand with a newly authentic African positioning to increase sales in the UK.

Anglian Water

Anglian Water’s First Water Funfair

Brand Anglian Water
Agency Spring Design
Country United Kingdom

Anglian Water increased engagement in the UK by designing a funfair-themed consultation event that inspired families to engage with Anglian Water.

Silver

Thirsty Planet/Harrogate Spring Water: Water of life

Brand Thirsty Planet
Agency Thompson Brand Partners
Country United Kingdom

Autistica Website Redevelopment

Brand Autistica
Agency William Joseph
Country United Kingdom

Third Space Rebrand

Brand Third Space
Agency Without
Country United Kingdom

Wormvax: Barbervax Commercial Vaccine Production System

Brand Barbervax
Agency 4c Design Consultancy
Country Australia

Warner Edwards Gin

Brand Warner Edwards Gin
Agency Biles Hendry
Country United Kingdom

Allinson's

Brand Allinson's Bread
Agency Brandopus
Country United Kingdom

Clover

Brand Clover
Agency Brand Opus
Country United Kingdom

Blue Dragon

Brand Blue Dragon
Agency Brand Opus
Country United Kingdom

Gloucester Rugby Rebrand

Brand Gloucester Rugby
Agency Brond Brand Design
Country United Kingdom

Fourth Wave Wines: Elephant in the Room

Brand Fourth Wave Wines
Agency Denomination
Country Australia

Gordon's Gin

Brand Gordon's Gin
Agency Design Bridge
Country United Kingdom

Kenco

Brand Kenco
Agency Design Bridge
Country United Kingdom

L'OR

Brand L'OR
Agency Design Bridge
Country United Kingdom

Smirnoff Red White and Blue

Brand Smirnoff
Agency Design Bridge
Country United States

Cadbury Heroes Advent Calendar

Brand Cadbury Heroes'
Agency Design Bridge
Country United Kingdom

Craft Recruitment

Brand Craft Recruitment
Agency Elmwood
Country United Kingdom

The London Oil Refining Company: Astonish

Brand Astonish
Agency Elmwood
Country United Kingdom

Winston Churchill Cigars

Brand Winston Churchill Cigars
Agency Free The Birds
Country United Kingdom

The Govan Community Project

Brand Govan Community Project
Agency Good Agency
Country United Kingdom

Freixenet Prosecco

Brand Freixenet
Agency Hunt Hanson
Country United Kingdom

Parodontax

Brand Paradontax
Agency Interbrand
Country Global

Newby Classic Tea Collection

Brand Newby Teas
Agency Lewis Moberly
Country United Kingdom

Häagen-Dazs Redesign

Brand Haagen-Dazs
Agency Love
Country United Kingdom

Branding for The Primal Pantry

Brand The Primal Pantry
Agency Midday
Country United Kingdom

British National Formulary (BNF) App Design

Brand British National Formulary (BNF)
Agency N/A
Country United Kingdom

The Clock Gym

Brand The Clock Gym
Agency Pearlfisher
Country United Kingdom

Oui by Yoplait

Brand Yoplait
Agency Pearlfisher
Country United States

EE Showcase Store Design

Brand EE
Agency Quinine
Country United Kingdom

Whitworths

Brand Whitworths
Agency Springetts Brand Design Consultants
Country United Kingdom

World of Zing

Brand World of Zing
Agency Springetts Brand Design Consultants
Country United Kingdom

Eve Mattress

Brand Eve Mattress
Agency Studio Minerva
Country United Kingdom

Paxman Scalp Cooling System

Brand Paxman Coolers
Agency The Engine Room Design Co.
Country United States

Severfield Rebrand

Brand Severfield
Agency Thompson Brand Partners
Country United Kingdom

Bronze

Harvey's Rebrand

Brand Harvey's Brewery
Agency WPA Pinfold
Country United Kingdom

Intel at Mobile World Congress 2018

Brand Intel
Agency 2LK Design
Country N/A

Shelter Scotland: Campaign Identity and Chatbot

Brand Shelter (charity)
Agency 999 Design Group
Country United Kingdom

Carling

Brand Carling
Agency Brandopus
Country United Kingdom

Bomonti Beer

Brand Bomonti Beer
Agency The Brand Collective
Country Turkey

SlimFast Advanced Vitality

Brand Slimfast
Agency Costen Creative
Country United Kingdom

One Stop

Brand One Stop Stores
Agency Cowan
Country United Kingdom

22 Street Lane Nursery

Brand 22 Street Lane Nursery
Agency Elmwood
Country United Kingdom

Tesco: Wicked Kitchen

Brand Tesco
Agency Elmwood
Country United Kingdom

AND Digital Identity

Brand AND Digital
Agency Elmwood
Country United Kingdom

Barwood Capital Identity

Brand Barwood Capital
Agency Kimpton Creative
Country United Kingdom

Covestro: New Brand

Brand Covestro
Agency Landor
Country Germany

Lloyds Bank Manchester

Brand Lloyds Bank
Agency M Worldwide
Country United Kingdom

Beeston Library

Brand Beeston Library
Agency Newenglish Design
Country United Kingdom

The Pearlfisher Garden

Brand Pearlfisher
Agency Pearlfisher
Country United Kingdom

McVitie's Moments

Brand McVitie's
Agency Springetts Brand Design Consultants
Country United Kingdom

Berrywood Primary School: Green Heroes

Brand Berrywood Green Primary School
Agency The Canopy Studio
Country United Kingdom

Halifax Flagship, Oxford Street

Brand Halifax
Agency The Honest Brand
Country United Kingdom


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