02:46 – Why is marketing in desperate need of a reality check? 05:55 – The three ways marketers build alternate realities. 10:28 – The problems with these realities. 14:33 – Marketers live in Marketingland. 19:40 – Changing the mindset around time spent on strategy. 22:07 – Understanding different regions in the UK. 24:33 – Solutions to these problems.
WARC’s Future of Strategy
Marketing is in desperate need of a reality check...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
