Campaign details
Brand: MS Limited AustraliaBrand Owner: MS Limited AustraliaLead Agency: whiteGREY AustraliaCountry: AustraliaIndustries: Charities & voluntary organisationsMedia Channels: Content marketing, Direct marketing, Online video, Other & ambient media, Outdoor, out-of-home, Print - general, Public relations, Social media, Websites & micrositesBudget: 500k - 1 million
Executive summary
Nearly 24,000 Australians are diagnosed with Multiple Sclerosis (MS). Although relatively small compared with the better-known diseases, MS is the most common chronic disease of the central nervous system among young Australians.
Unfortunately, MS is difficult to understand and diagnose...