Lifebuoy: The Story of an Unborn Child - Chamki
Campaign details
Brand: LifebuoyBrand owner: Hindustan Unilever LimitedLead agency: PHD IndiaContributing agency: MullenLowe GroupCountry: IndiaIndustries: Bath toiletries, soapsChannels used: Online display, Online video, social mediaBudget: Up to 500k
Executive summary
The absence of basic hygiene is the reason that nearly 6 million children in India die every year before their fifth birthday. In fact, about half of these deaths are estimated to occur because of infectious syndromes, which can be prevented with the simple habit...