Unilever's formula for avoiding advertising stereotypes
For decades, Unilever has given women the starring role in ads promoting brands like Knorr seasoning, Hellmann's mayonnaise and Magnum ice cream.
But although female shoppers are...
Unilever's formula for avoiding advertising stereotypes
This event report addresses how Unilever, the FMCG manufacturer, is seeking to avoid using stereotypes in its advertising.
