Unilever's formula for avoiding advertising stereotypes

This event report addresses how Unilever, the FMCG manufacturer, is seeking to avoid using stereotypes in its advertising.

Unilever's formula for avoiding advertising stereotypes

Stephen WhitesideWarc

For decades, Unilever has given women the starring role in ads promoting brands like Knorr seasoning, Hellmann's mayonnaise and Magnum ice cream.

But although female shoppers are...