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Educate students, inform teaching and drive research. Warc’s case studies provide a living text book of marketing practice.
Access thousands of real-world case studies showcasing the winning campaigns of leading brands.
A comprehensive resource offering thousands of papers across every aspect of marketing communications.
Use research papers from peers and know-how from practitioners to enhance the learning of your students.
Explore excellence in connection strategy, channel analysis and measurement.
The report draws on the winning case studies from the Warc Prize for Connection Strategy, which showcased emerging best practice in communications planning.
John A Quelch, Professor of Business Administration, Harvard Business School
Philip Kotler, Kellogg School of Management, Northwestern University
Byron Sharp, Professor of Marketing Sciences, University of South Australia
Peter Andrews, Lecturer in Marketing, Hull University Business School
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