World Federation of Advertisers (WFA)

The World Federation of Advertisers (WFA) makes marketing better by championing more effective and sustainable marketing communications. It is the global voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US$900 billion per annum. WFA connects the world’s biggest brand owners and national advertiser associations in more than 60 markets, bringing together tens of thousands of brands at local level. Together, they create a global network which offers a unique source of leadership, expertise and inspiration.

Our peer-to-peer groups bring together global CMOs, Global Media, Insight and Senior Sourcing specialists, Marketing Capability Building and Agency Management experts, as well as Policy and Regulatory Affairs professionals.

Learn more about how to connect with senior marketers from around the world here.

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The WFA Outlook Tool

WARC’s latest media inflation data are sourced from the World Federation of Advertisers (WFA)'s Outlook Tool, an industry-wide report on how media prices are forecast to evolve, globally, in the year ahead. The report tracks media inflation figures across 38 of the largest spending markets across a variety of formats such as TV, CTV, BVOD, Addressable TV, Social, Digital, eCommerce and others.

To gain access to the full inflation report please do not hesitate to get in touch with Joseph Mourani on:

Browse WFA media costs inflation data within media costs