Search SWOCC brand management models
SWOCC – The Foundation for Scientific Research on Brands and Brand Communication (Stichting Wetenschappelijk Onderzoek Commerciële Communicatie) – was established by Professor Giep Franzen in 1995, and is affiliated with and located at the University of Amsterdam, the Netherlands. It is SWOCC's mission to expand scientific knowledge about brands and brand communications in such a way that it gains day-to-day functionality
SWOCC supports scientific research directly with grants to researchers. Primary research themes are branding and related topics in advertising, marketing, corporate communication and consumer behaviour.
SWOCC is financed by more than 200 organisations in the field of advertising and media. The 2006 publication of the SWOCC Book of Brand Management Models, available on Warc, marked SWOCC's 10th anniversary.