The AA speaks as 'the common voice' for all on: promoting public understanding of, and respect for, commercial communication and its role in promoting competition, innovation and economic and social progress in society;
- Upholding standards and the principle of self-regulation;
- Providing information, research and statistics about the advertising business;
- Combating unjustified restrictions and outright bans on commercial communication for freely and legally available products or services.
The Advertising Association exists to provide a coordinated service in the interests of its wider membership, i.e. the individual companies that make up this large, diverse and competitive business. Its remit is 'to promote and protect the rights, responsibilities and role of advertising' in the UK.
This is in line with Article 10 of the European Convention on Human Rights, which recognises commercial freedom of speech as a right, alongside political and artistic freedoms of speech.
The Advertising Association is a non-profit-making company, limited by guarantee, and funded by a combination of subscriptions, donations and revenue-raising activities such as seminars and publications including the International Journal of Advertising.
The International Journal of Advertising is the world's leading review of advertising knowledge and a unique source of authoritative analysis and international coverage of all aspects of advertising and marketing, from both the academic and practitioner perspectives.
This peer-reviewed journal's aim is to present articles that have originality, depth and clarity of insight into significant issues and developments of interest to advertising and related industries.
Its primary function is to provide a forum for discussion of important issues and for the interchange and cross-fertilization of ideas.
Its editorial policy is to reflect a wide variety of perspectives and to invite different viewpoints of advertising and marketing professionals, academics and those shaping and administering public policy.
Its focus is intentionally international and the Journal welcomes contributions from all over the world. Its coverage includes:
- Public policy issues
- Global trends in advertising
- Media development
- Case histories
- Advertising effectiveness measurement
- World advertising statistics
For full editorial and subscription details, visit the Journal's website.