Hyundai Motor Of America: 2010 FIFA World Cup Campaign:

Following poor returns from its 2006 FIFA sponsorship Hyundai America wanted to see significant impact from its 2010 World Cup sponsorship.

Hyundai Motor Of America: 2010 FIFA World Cup Campaign:

Agency: Innocean Worldwide AmericasClient: Hyundai Motor AmericaProduct: Hyundai

Objectives

Our objective was to have a greater impact than Hyundai's 2006 FIFA efforts. Whereas in 2006, Hyundai placed...

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