Understanding India: Insights into a rapidly-changing market

This event reports looks at the current shifts reshaping Indian society, and how brands can respond. As a nation characterised by enormous economic, cultural and linguistic diversity, India presents a challenge to marketers used to more homogeneous markets.

Understanding India: Insights into a rapidly-changing market

Lena RolandWarc

As a diverse and multi-layered society, India has over 30 states, as well as 22 official languages and extreme divisions between rich and poor. It is perhaps, then, no surprise...

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