Understanding India: Insights into a rapidly-changing market

Lena Roland

This event reports looks at the current shifts reshaping Indian society, and how brands can respond. As a nation characterised by enormous economic, cultural and linguistic diversity, India presents a challenge to marketers used to more homogeneous markets.

Understanding India: Insights into a rapidly-changing market

Lena RolandWarc

As a diverse and multi-layered society, India has over 30 states, as well as 22 official languages and extreme divisions between rich and poor. It is perhaps, then, no surprise...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today