Gillette: Miracle Shirt
Category: Product Manufacturing and Distribution
Country where program ran: UK
Date program started/ended: 31st March 2010
Product Description: Gillette were launching their new Professional Power deodorant in the UK
Advertiser/Client Name: Gillette / Procter & Gamble
Media Channels: Email
Gillette were launching their new Professional Power deodorant in the UK with a limited marketing spend and therefore an entrepreneurial spirit. The Brief Use digital to drive emotional connection with men who have significant Body Odour issues.
Target audience: Consumer
Target : men 18-35 years old. Serious Body Odour affects men's whole mental health, often causing anxiety, stress, and depression. Only a miracle could fix this.