Edinburgh International Marketing Festival 2012: Creativity in theory and in practice

A round-up of presentations from the Edinburgh International Marketing Festival 2012. Key themes emerging from the presentations include: marketers believe that advertising should be more about scienc...

Edinburgh International Marketing Festival 2012: Creativity in theory and in practice

Joseph CliftWarc

For a month each summer, Edinburgh, Scotland hosts its Festival – one of the UK's biggest cultural events, encompassing thousands of plays, music,...