Newfoundland & Labrador Tourism: Find Yourself
Section I — Basic information
|Business Results Period (Consecutive Months):||January 2009 -June 2011|
|Start of Advertising/Communication Effort:||January 12, 2009|
|Base Period as a Benchmark:||Calendar 2008|
Section II — Situation analysis
a) Overall Assessment
Around here, there's no such thing as an accidental tourist. Confronted by real and perceptual barriers of travel distance, time, and cost, it takes deliberate planning and a determined effort to visit Newfoundland and Labrador (NL) - the most easterly point in North America.