The changing role of mobile in India

This event report addresses the evolving role of mobile devices in India. With the mobile internet user base rapidly growing towards 250 million people, industries from entertainment to financial services are witnessing growing levels of interest in this channel, and are innovating accordingly.

The changing role of mobile in India

Preeti Chaturvedi

Rising mobile internet usage is transforming the communications sector in India, a shift that will force growing numbers of marketers to adapt their strategies.

This process was discussed in depth at...