Making sense of online consumer reviews: a methodology
Simon Fraser University
Lulea University of Technology
Royal Institute of Technology, KTH
As our world becomes increasingly digital, it is no surprise that the internet has become an increasingly popular place for consumers to share their reviews about products. Over the past decade, numerous online forums for eliciting and aggregating customer evaluations have sprouted – Yelp.com and Epinions.com, for example, are entirely dedicated to organising user reviews and recommendations of restaurants, doctors, cars, and a wide range of other products and services. These types of website contain reviews of virtually any product or service that is available in the marketplace.