Agency: Wieden & Kennedy Author: Stuart Smith

Hate doesn't always suck ass

Stuart Smith

Is hate so bad? What if it made us mad enough to change something? Isn't that positive hate? This piece of thinking not only inspired the creative work for the Honda Diesel campaign, the thinking was part of the creativity of the creative work.


In America a couple of weeks ago, I saw this t-shirt (it helps if you read it in an American accent):


That t-shirt was of the opinion that hate isn't a terribly nice thing.

And it felt quite strongly about it.