Themes in The Feldwick Factor
This is the final Feldwick Factor. So I will take the liberty of posing the question myself, which is: What themes have emerged in these columns, and what does it all mean for the advertising business?
Over the last three-and-a-half years, these columns have covered a bewildering variety of topics, but very loosely they can be classified under three headings. There are naturally quite a few grey areas and overlaps, but using my own highly subjective coding system there are 12 columns in category one, 11 in category two and 16 in category...