Market research challenges in emerging economies: What CIVETS demands when conducting market research

Catalina Mejía Rozo and Helga Mora Santamaría

Conducting market research in emerging economies can be difficult for many reasons, such as social inequality, violence, inefficient transportation or poor communications infrastructure.

Market research challenges in emerging economies: What CIVETS demands when conducting market research

Catalina Mejía Rozo and Helga Mora SantamaríaYanHaas, Colombia

Introduction

Although the research task itself involves the challenges of the profession,...

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