Using Ethnography And Observation Research To Understand Consumer Behaviour In The Retail Aisle
Black & Decker, Society Brass Collection approached Market Research Associates with the need to understand how to improve retail sales at the point of purchase.
Most consumers are unable to accurately report their behaviour and define what influences their decisions. To overcome this barrier and provide Black & Decker with the necessary insights, we developed a process to thoroughly understand the sub-conscience motivators driving consumer behaviour in the retail aisle.
What else does this article talk about?
- POP & in-store
- Purchase behaviour
- Furnishings & fittings
WARC’s coverage is unrivalled – grouping articles, case studies and research around 100 different marketing topics, arranged across 11 themes.
What do I get with WARC?
- 65,000+ articles covering the full spectrum of marketing communications.
- Including over 12,000 effectiveness case studies revealing the campaign strategies of the world's leading brands to help maximize ROI.
- Best practice guides that explain the how and why of marketing challenges to stay ahead of the ever-changing marketing landscape.
- Marketing intelligence, trend reports, brand profiles and event reports to give your brand clear competitive advantage.