Deployment And Implementation Of The Audience Measurement System (AMS) In Latin America

David Samson
Sandro Mesquita and Mark G. Welsh 
DIRECTV Latin America

background and objectives

DIRECTV Latin America has keen interest in audience measurement in Latin America. For that purpose, specific individuals in the organization have dedicated countless hours of research and development during the past 3.5 years to build an analysis tool to take advantage of the data provided by the NDS Audience Measurement system (AMS).