Slurpee Xpandinator: Flipping value on its head

This case study describes how Slurpee, a frozen beverage in Australia, created a brand experience to grow brand affinity whilst under price attack from competitors.

Slurpee Xpandinator: Flipping value on its head

Ilona Janashvili, Emily Gould, Jason Williams, Andrew Woodhead, Robert McDowell, Isha Brown

Campaign details

Brand owner: 7-ElevenLead agency: Leo Burnett MelbourneBrand: Slurpee XpandinatorCountry: AustraliaIndustry...