The Sovena Group – Andorinha Olive Oil

Packaging Branded (Food and Drink)
Pearlfisher

EXECUTIVE SUMMARY

In 1927, Andorinha, a Portuguese olive oil named after the migratory swallow, was set up as an export-only brand that soared beyond the country's boundaries looking for success. Today, Brazil, with its shared culinary culture, represents 95% of Andorinha's total sales1.

In the Noughties, Brazilian press has highlighted the health benefits of olive oil, resulting in a growing demand for quality oil. Consequently, the market filled with over 1502 competitors, and Andorinha struggled to keep its small 2.5%3 volume market share. In 2004, the brand was bought by the Sovena Group4 and despite an initial rise in market share, results remained static at 8.6%5.