Thinkbox "Closer to Content 2011": Key insights on the UK product placement TV market

Although product placement is well established in other markets, it has only been permitted in the UK since the spring of 2011.

Thinkbox "Closer to Content 2011": Key insights on the UK product placement TV market

Carlos Grande Warc

Under the broad heading of bringing brands "closer to content", Thinkbox – the UK commercial television industry body – recently presented...

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