IAB Future Trends Volume 1: The living room of 2015
Current and future device usage in the UK
Ryan Garner, Associate Director at GfK Digital Technology, looks at how ownership of devices is changing and assesses the impact this will have on subsequent media consumption.
How increased ownership will impact on behaviour
Xavier Obon, Director of Emerging Platforms at JWT, argues that as families' ownership of technology increases, the key to understanding new behaviours won't be based around the number of devices owned but how all these devices interact with each other.
Brands in 2015
Dan Calladine, Head of Media Futures at Aegis Media Global, outlines how changes in technology adoption among families of the future will impact on brands and advertisers.