British Airways: Caribbean flights

The aim of British Airways (BA), the airline, was to promote its Caribbean holidays to a UK audience who were not necessarily thinking of holidays at the time.

British Airways: Caribbean flights

BEING london


Dick Dunford - Creative DirectorJim Thomas - CopywriterJaime Nunez - Art DirectorKris Adams - Art DirectorLiz Baines - PlannerTopher Jones - Account ManagerBassam Abdel Rahmen - Account DirectorAlan Lead - Senior Interface DesignerBen Loach - Senior DesignerMatt Smart - Senior 3-D Designer


Connected Pictures - production and broadcast


To promote BA's Caribbean flights, we let passers-by text the Caribbean and see an immediate response...

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