2014's hottest trends: Tracking the major stories set to shape the consumer landscape in 2014

This article predicts five social, technological and demographic trends for the UK in 2014. These include the incorporation of algorithms into consumers' personal lives, allowing them to monitor and adjust their behaviour; a continued widespread desire to be careful with money despite economic recovery; wearable technology will gain momentum; age will become a less robust way of segmenting and analysing consumers; and people will start to convert personal datasets into useful insights into their own lives and behaviours.

2014's Hottest Trends: Tracking the major stories set to shape the consumer landscape in 2014

Jason Mander

The 5 trends you need to know for 2014

  • Probability Gets Personal: predicting life events with ever greater accuracy
  • Recovery Blues:financial behaviours...
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