GEICO: Unskippable

This case study describes how Geico, an American auto insurance company, reinvented pre-roll advertising in order to connect with millennials, the only growing demographic in the ultra-competitive world of auto insurance.

GEICO: Unskippable

Agency: The Martin Agency


In the ultra-competitive world of auto insurance, Millennials are the only growing demographic.1 And while the industry has historically spent billions with a focus on TV, cord cutting and ad blocking have pushed insurers to the digital space to speak to this most important audience, in a way that bypasses the cynicism they are known to have.2 That made our objectives clear.

  1. Connect with Millennials in a meaningful way in the social space
  2. Get consumers to view our pre-roll ads past the required 5 seconds
  3. Create pre-roll advertising that made its mark on...

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