VICE, ZenithOptimedia and the MMA: Media brands at the 2013 Cannes Lions

Joseph Clift

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While the annual Cannes Lions International Festival of Creativity is often stereotyped as a gathering for creatives, there were many media agencies and media owners among this year's delegates and presenters. Contemporary developments in media consumption and investment formed the core of these discussions, with a diverse range of firms offering their prognoses for the future.

Media trends certainly shaped the Cannes experiences for many delegates. Twitter still ruled on the Croisette, with #canneslions a global trending topic on occasion.