Some Observations on the Effects of Newsprint Rationing (19391959) on the Advertising Media
Harry HenryVisiting Professor of Marketing Communications, Cranfield School of Management
Newsprint rationing was introduced in the United Kingdom almost immediately after the outbreak, in 1939, of the Second World War. It was an inevitable consequence of the enemy blockade, for newsprint is essentially an imported product; although in those days about twothirds of consumption was homeproduced (only about a quarter is now, but that is another story) most of the pulp from which it is made originates abroad, so that it comes to the same...