Helping the Clients Succeed in China's B2B Market

Fred Bai
All China Marketing Research Co. Ltd., China

Guo Ping
Medical Solution Group, SIEMENS Ltd., China.

CHINA – THE FASTEST–GROWING B2B MARKET IN THE WORLD

After China's successful entry into WTO, the fast growing domestic economy and cheap labor force have made China the huge factory of the world. Additionally, the fast growth and opening up of industries in China, such as finance, insurance, logistics, automobile, telecom, and retail, together with the strengthening of commercial procurement of government institutions, will push China to become a huge industrial product and B2B market in the Asia Pacific region, and even in the world.

CHALLENGES TO MEET – THE CHALLENGES MULTINATIONAL COMPANIES FACE IN CHINA'S B2B MARKET