MMA EMEA Forum 2013: Mobile strategies from Unilever, AXA and The Weather Channel

In this event report, three major brands outline how they are using mobile to advance their business objectives.

Mobile tips from Unilever, AXA and The Weather Channel: Insights from the MMA EMEA Forum 2013

Joseph CliftWarc

There was no shortage of grand claims about the power of mobile marketing at the MMA EMEA Forum, organised by trade body the Mobile Marketing Association...

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