Fondation pour l'enfance: Three generations

Campaign details

Company Name: Publicis ConseilM
Country: France
Client name: Fondation pour l'enfance
Entry category: Active Aging and Solidarity between Generations
Dates run: The Campaign ran from 28/4/2011 to 30/5/2011

Campaign summary

Nearly 50% of parents with children under the age of two say they have used corporal punishment on their children in the past twelve months. The campaign of the Children's Foundation aims to educate parents about the violence and educational change bad habits.

Objectives

This campaign seeks to generate debate, reflection and exchange of educational practices against children. In addition, it seeks to educate on the penalties or punishment assets: Slaps, spanking and slapping trivialised violence, and were justified and defended by many parents and tolerated by society.

Strategy