GivBlod: A sex-guru sees red – to support blood donation

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Entry Information

Category: Not-For-Profit
Country where program ran: Denmark
Dates program started/ended: May 2011 – June 2011

Product Description:

GivBlod (Give Blood) is a humanitarian NGO working to collect and provide blood supplies for all the hospitals in the Greater Copenhagen area. GivBlod is a co-operation between The Capital Region of Denmark and Bloddonorerne (The blood donors) in this region.

Advertiser/Client Name: GivBlod – humanitarian nonprofit organisation
Media Channels: Social Networking, Other

Website: http://www.youtube.com/user/GivBlodAfstemning?feature=watch

Strategy

Marketplace challenge:

In short, the challenge for GivBlod was to create a situation, where the inactive supporters of the cause would declare their support and inch closer to being an actual donor.