Advertising and alcohol consumption in the UK

Jane Dorsett
Abbott Mead Vickers BBDO Ltd
Sally Dickerson
ROI

INTRODUCTION

Alcohol advertising in the UK is controlled by a series of self-regulated codes of practice. There has been a degree of debate around the effectiveness of these controls which has led to calls for more stringent regulation of alcohol advertising. Focus on the youth market, the impact of the 'ready-to-drink' sector and the issue of alcohol misuse have exacerbated concerns about the responsibility of alcohol marketing.