Rin: Career ready academy
Ronnie Thomas
Campaign details
Brand owner: Hindustan UnileverLead agency: PHD IndiaContributing agency: ONE97 Communications IndiaBrand: RinCountry: IndiaIndustry: Cleaners & detergentsChannels used: Internet - microsites, Mobile & apps, Online video, Outdoor, out-of-home, Public relations, Social media, Television, Word of mouth, advocacyMedia budget: Up to $500k
Executive Summary
Rin is a detergent brand of Hindustan Unilever enjoying a dominant market share in the states of Tamil Nadu and Andhra Pradesh. Next steps for them would be creating brand love, which is challenging for...