Waitrose.com £75 Off

Kitcatt Nohr Digitas and Manning Gottlieb OMD

The team

Nick Burbidge – Business Director
Ben Golik – Creative Director
Kate Flather – Copywriter
Jon Brain – Art Director
Tim Pearson – Executive Director, Head of Retail
Sarah Jones – Client director, communications planning
Marisa Ambersley – Account director, communications planning
Harriet Nash – Account manager, communications planning

How did the campaign make a difference?

The challenge for Waitrose.com was to profitably acquire loyal, high-value customers. This work took a complex offer and made it easy to understand as well as impossible to resist. The number of customers reaching their fifth shop increased by 49%, while average order value increased by £3.55.

What details of the strategy make this a winning entry?