New pathways to engagement with multi-screen consumers

This paper analyses consumer engagement with different devices and how this impacts on the consumption of content, identifying four distinct motivations.

Engagement
Digital media research
Devices & apps
Mobile marketing, mobile web
Online video audiences
Social media audiences
Social media planning & buying
TV & Connected TV audiences
Australia
United Kingdom
Brazil
Canada
United States
Media consumption
Multiscreening
Integration strategy
Lifestyle, psychographic segmentation
Strategy

New pathways to engagement with multi-screen consumers

Microsoft Advertising

Executive summary

Consumers are increasingly reliant on laptops, mobile phones, tablets and gaming consoles for inspiration, information, communication and entertainment. The hyper-mobility...

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