Brave Camp Foundation: Brave Tree

ACG Advertising Agency

Campaign details

Client Name: Brave Camp Foundation
Brand Name: Brave Camp
City: Budapest
Country: Hungary
Category: Non-Profit Organisations and Non-Governmental Bodies

Campaign summary

Brave Camp Hungary provides experience based therapy for children suffering from cancer and chronic disease.

It relies on the 1% PITs of the taxpayers in its day-to-day work. 30.000 organizations compete for the same 1% in Hungary.

How could we stand out from the crowd and distinguish ourselves from the other foundations, and make taxpayers stand out for our children?

Objectives

Other organizations do it the beggar's way, building on negative feelings: shock, grief and regret, while the Brave Camp children can gain positive power to fight against their most frightening enemy: their own disease.