Books that influenced me

Manjiry Tamhane

Manjiry Tamhane is global managing director at marketing effectiveness consultancy Ohal. She joined Ohal in 2006 and has managing a varied list of clients covering financial services, retail, online, telecoms, entertainment and publishing across several markets in Europe and the US.

1. Management in 10 Words

By Terry Leahy, published by Crown Business, 2012

Having worked in retail for over 10 years, I was impressed by Terry Leahy's decision back in the 90s to launch the Clubcard scheme. It was a ground-breaking decision by a major retailer to invest so heavily in understanding the shopping habits of consumers and to use that data to influence their spending habits. Big Data, before Big Data existed.

2. Tipping Point: How Little Things can Make a Big Difference