Art Series Hotels: The Overstay Checkout
Adam Ferrier and Lach HallNaked Communications Melbourne
Campaign details
Brand owner: Asian Pacific GroupAgency: Naked Communications MelbourneBrand: Art Series HotelsCountry: AustraliaIndustry: HotelsMedia budget (USD): Up to $500kChannels used: Email marketing, Internet - display, Internet - general, Internet - microsites, widgets, Point-of-purchase, in-store media, Public relations, Radio, Social media, Word of mouth and viral
Executive summary
Art Series Hotels is a boutique hotel chain operating in Australia. Each summer it experiences a downturn in sales due to its normal clientele, business...