Emirates NBD: The A/C Vests

Tahaab Rais

Campaign details

Brand: Emirates NBD
Brand owner: Emirates NBD
Lead agency 1: FP7/DXB ( A part of McCann Worldgroup)
Lead agency 2: MediaVest Spark
Country: United Arab Emirates
Industries: Banks, credit cards, loans
Channels used: Direct marketing, Email marketing, Events & experiential, Online video, Other & ambient media, Outdoor, out-of-home, Packaging & design, Product sampling, Public relations, Social media, Word of mouth, advocacy
Budget: Up to 500k

Executive summary

To attract SME clients, especially from the construction industry, to Emirates NBD's Business Banking brand, we decided not to repeat conventional media advertising, which had been unsuccessful in the past.