Mondelez: I love my Creme Egg

Elvis Communications

The team

John Treacy – Executive Creative Director
Shwan Hamidi – Associate Creative Director
Hannah Riley – Copywriter
Chris Clausen – Lead Design
Neil Carding – Lead Design
Fergal Andrews – Lead Tech
Keith Moodie – Lead Studio
Fallon Kirkum – Project Manager
Tanya Brookfield – Managing Director
Becka Smith – Senior Account Manager
Cathryn Reed – Account Manager

How did the campaign make a difference?

Creme Egg's position as the Easter signpost was threatened. The challenge was to create a social campaign that would deliver the same impact and reach as ATL, focusing on limited availability. Sales rocketed by 7%, and 54% of people (v. 16%) now know Creme Eggs are here for a good time, not a long time.

What details of the strategy make this a winning entry?