Biometrics on course to put the 'me' into media
Melanie Howard Future Foundation
In the age of the 'quantified self', in which it is possible to integrate the manifold data produced by our Facebook posts, emails, GPS and fitness logs, purchases, preferences and so on, we're beginning to get used to the idea that our data can be useful to us. Consumers are being persuaded that collecting and studying the hundreds of data points that trail behind us will help us to make personal changes to lead longer, healthier, perhaps happier lives. And companies are clearly convinced, too: Eli...